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Relational Vs. Transactional Shoppers

Can’t decide what to say in your ads?Surprise: There’s more than one answer.What is the most important information to put in an ad: Price? Selection? Quick and friendly service? Store hours? Brands we carry? Guarantees? Testimonials? The fact that we’re a family-owned business?Every person has a transactional mode and a relational mode of shopping. And […]

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