Examples Of Our Marketing Mojo
Click on a client name below to reveal examples of advertising we've created to drive traffic, sales and word of mouth for our clients.
Pronto Heating & Air Conditioning
Here's the skinny: The branding/advertising campaign for Pronto Heating features brothers/co-owners, Wade and Greg Sedgwick. These ads are fun, witty and memorable.
Here's the skinny: The branding/advertising campaign for Home Heating is designed to leverage the loving empathetic personality of owner, Christy Featherston. After all, sometimes all you have to do is become more likable than your competition. Well, make no mistake, these ads create a magical bond with the listener. Take a listen, and you'll see precisely why.
Here's the skinny: What's the biggest obstacle to selling jewelry? Reducing fear. Not surprising, right? After all, nearly every jewelry store on the planet feels like a museum ... where all the merchandise is protected under lock and key (you can look, just don't touch). Not to mention, you're about to spend gobs of money on something you know very little about. Understandably, you're fearful of being taken for a ride. So, how do you reduce fear if you're one of the good guys? You know—an honest jeweler? You lead with Great Grandma Flora. Hey, nothing is as disarming as a loving grandmother. The BIG idea behind this ad campaign: These wonderful stories of Great Grandma Flora allows Flora Gems to bond with its audience, and helps to share common values. Take a listen and see for yourself. Oh, and be sure to pay close attention to how we leverage the story of grandma's white lace.
Here's the skinny: Okay, let's get straight to the BIG idea: With this ad campaign, we took a perceived negative/weakness—being a control freak—and turned it into a strength. I mean, who wouldn't want a roofer who is slightly obsessive about doing a picture-perfect job? You know—shingles put on straight and cut to precise angle, and your property kept neat 'n tidy and free of debris. Well, that's how the "Finicky Roofer" was born. Take a listen to how we substantiate our claim of being "finicky" with specific examples. But don't think for a minute that these ads are boring. This is a fun and memorable ad campaign that makes use of captivating dialogue. Hey, no one said roofing couldn't be fun!
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