At WAY·NIK Works, we believe …

  • Our recommendations—above all—should do no harm.
  • Your company’s growth should NEVER be limited by a lack of marketing and advertising know-how.
  • ​Your success is directly related to standing out in a meaningful way—not fitting in.
  • ​The essence of good strategy is choosing what not to do.
  • Clarity trumps creativity.
  • ​You capture the public’s attention by saying something new, surprising and different.
  • ​You bond with your customer when you share your faults, flaws and eccentricities.
  • It’s best to concentrate your forces when buying media.
  • ​An audience stays reached like a lawn stays mowed.
  • ​In working with the sole decision maker of a company. No committees.
  • ​Our marketing recommendations must move the gosh darn sales curve upward.
  • The best advertising messages are persuasive.
  • When you make a claim, credibility must be close by.
  • Throwing darts is NEVER a good strategy. That's why it’s critical to understand what works in advertising, what doesn’t and why.